Let’s talk about smartphone, innovation, society and, of course, Internet.
To do this, we use the recent study published by Deloitte entitled “Mobile consumer survey 2016 UK”, research available online, which we recommend you, characterized by statistics with nice infographic and easy to interpret.
The subtitle, highfalutin, has captured our attention and encouraged the drafting of this article. “There’s no place like phone” represents a funny way to misquote the ancient motto “There’s no place like home”.
There is more behind this pun, because in a few years the smartphone has become, in UK as in Italy, a reference in the lives of many of us. It is an indispensable object, personal, always on hand, therefore appropriate to compare it to our home, a private place, intimate, where we feel so at ease.
Nine years after the first diffusion of this new generation of mobile devices, Deloitte, through this study, draws up an interesting analysis.
This analysis has shown the great impact on the social, personal and working environment caused by “smart” devices.
Let’s analyse the main points that synthesize the search.
The “Key findings”:
Almost half of 18-24 years olds check their phone in the middle of the night
The young Millennials, and even worse the young generation Y, are always connected. Even at nighttime!
The graph (figure 4) shows that the 50% of the Millennials (between 18 and 24) accesses their smartphone at least once during the night. The data for the other age groups is equally surprising:
- a 30-year-old in two accesses Internet during the night (25-34 48%)
- a 40-year-old in three (35-44 37%)
- a 50-year-old in four (45-54 27%)
- a 60-year-old in five (55-64 20%),
do the same.
The over 65 are not excluded with the 14% of the approached ones.
Giving a quick look, we noticed the reverse trend between age and (nighttime) dependence; in any case a significant trend for the elderly age groups as well.
We are always connected. And we will be more and more, given the indices of the age groups.
Internet is in all these numbers; these compulsive, day and night tendencies.
It is useless to enumerate what benefits bring a proper sleep to our health and in general to our life. Are we developing a “FOMO” (Fear of Missing OUT) mass syndrome? More than likely!
The detail proves it: 11% of the users wakes up in the middle of the night to check up the instant messages such as WhatsApp, 9% reads on Social Media, 8% reads their personal emails, 6% answers to the instant messages and so on…
We find restrictive saying that these people feel the necessity of “being often online”, they perceive the virtual world on a par with the real one. They are in both places. Even in the middle of the night! It is a continuum space and time between the “real world” and “web”.
27% of smartphones include a fingerprint reader, of which 76% are used
The smartphone is more and more a personal tool; the bond between tool and person is shown by the presence of interactive functionalities, which protect and reserves the access, like finger print recognition. Immediate service aimed to guarantee greater safety and fast usage. New functionalities, closer to our senses, by touch, faster, more “smart” and less “phone”, will become more and more established in the future. There can be no doubt!
Connected home devices still haven’t taken off, with just 2% of adults owning smart lights and smart appliances
The use of Internet by home electronic devices didn’t spread as what one thought.
Household appliances at remote control, video cameras controlled by an APP, smarthome technology, wireless devices and Bluetooth find interest in a small percentage of cyberusers.
The reason is extremely simple, the added value in terms of remote control and automation is, till now, very limited. If there is no clear advantage, the technology which sustains the innovation, struggles to succeed.
As of mid-2016, almost half of UK adults had access to at least one type of connected entertainment product
It is a completely inverse tendency compared to the previous case. In 2016 has increased the number of devices as well as the access quantities to the entertainment services through smart TV, games and videostreaming.
The cyberuser is also cyberviewer or cyberplayer. He chooses on demand and via streaming what to enjoy.
Well-informed he downloads, purchases and visualizes online.
4G adoption has more than doubled in the last year, from 25% to 54%
The net is getting faster every day; this powers the use of it, stimulating the interaction and long-distance socialization and increasing the sharing and the use of multimedia material, images and video.
31% of smartphone users make no traditional voice calls in a given week. This contrasts with a quarter in 2015, and just 4% in 2012
Instant messenger, chat, social network have changed rapidly the way of communication.
The pie chart “A day in the life of a smartphone” on page 36 explains how the smartphone follows us every moment of our day.
However the smartphone is much more than a phone after all; it is a computer that provides new ways of communication and information; the users, the network users, are more and more aware.
The new ways of communication, also visual, are competing with the traditional operators offer. They allow saving and communicating in a much more exhaustive way, visual, faster and at long-distance.
The majority of survey participants have downloaded 20 or fewer apps
The APPs have changed our way of perceiving technology by simplifying it, approaching informatics to the common user.
But this doesn’t mean that every APP is automatically a successful product; and even less, that we have to download hundreds of software applications on our device.
The user is learning to select effectively the useful APPs, necessary for his daily purposes.
The user is learning to manage his smartphone.
By mid-2016, almost two-thirds of UK adults had access to a tablet, but penetration growth had slowed down
The tablets have reached the top of their popularity. Tools created not too long ago, are already becoming extinct.
The new generation of laptops, both computer and tablet, ultra-light, is replacing them.
Furthermore the smartphone displays are larger and larger, clearly legible. A 5/6-inch smartphone represents a good alternative to a tablet.
The tablets have had a fundamental role being the first “touch” tools that brought web closer to citizen; they have set in motion a global digital reading process.
But technology runs very fast, inexorable; tools till yesterday innovative, gave space to new tools even more innovative.
How would we end our analysis?
First of all thanking Deloitte for the great research from which we have taken inspiration, then with our “usual” conclusions. It is obvious, given the statistics, that the binomial person-smartphone is changing our social fabric, minor and major aspects of our life; a complex phenomenon, characterized by different tendencies and patterns of use. A fast-growing phenomenon for a long time to come, of that we are sure…in a World more and more “2.0”.
The PDF “Mobile consumer survey 2016 UK” of Deloitte is available at the following address: http://www.deloitte.co.uk/mobileuk/assets/pdf/Deloitte-Mobile-Consumer-2016-There-is-no-place-like-phone.pdf