Internet is the great box of all that is said, thought or done in our era.
Internet is a participative space.
Practically, it gives everyone the freedom of speech and thought.
It is the natural consequence of the global need, to participate, to express one’s own thought and opinion, by debating and countering.
Modern society limited to very few the publication and diffusion of contents, to authorities or privileged, leaving to all others, the mass, only the role of listeners, readers and viewers.
“Webmodern” society, beginning with Internet, has opened Pandora’s box. It has given to everybody the immediate possibility to bring the own contribution, even if not authoritative.
In fact, we moved in a short time, a decade, from an elitist management of information to an anarchic management of the same; from preclusion to total openness, from a mono flow of a directional communication to an informative and global tsunami.
Every network node, every person, communicates, participates.
Everyone can write what he wants.
All the world’s inhabitants who have a normal level of sociability and communication are exposed online.
It is estimated a traffic of 5 billion gigabytes per day.
That means approximately 1 gigabyte for each inhabitant of planet Earth.
What is generating this enormous informative mass?
Entropy, a lot of entropy.
To explain what is happening, we support two definitions of entropy, which we find very modern and relevant.
- A gradual degeneration of a system toward the maximum disorder.
It is our case: Internet has been overloaded of contents of every kind; it is getting more and more difficult to find, browse, trace and expose, if not taking to extremes the ways of communication as well as the content published. First we have overcrowded our urban centers turning them into metropolis, now we are overcrowding the web.
- The information theory, what is of impediment to the clarity and uniqueness of the message; major is the entropy, minor is the quantity of information.
An informative overloading, coming from below, can progressively create an informative short circuit? Absolutely! In the face of billion of contents inserted daily, the original information, valid and competent, is submerged by an endless quantity of “trash contents”.
The search engines, especially Google, in front of this informative tsunami, must evaluate all the information by guessing what is relevant and understand what the cyberuser is searching for.
It is an ocean of noise that very often turns into small waves on the shore. Google algorithmically disintegrates the entropy by reducing it, on the first page, to thirteen or fourteen occurrences, of which three or four proposals for advertising. The rest, all of it, is in the storage, available only beginning from page two, for few, very few curious; a single process, unthinkable only ten years ago.
To an excessive increase of posted contents, getting from all over correspond a very high level of entropy and consequently a reduced set of useful information.
What will happen in the next decade?
The most catastrophists say that the entropy, the overloading of contents, will win and all of us will be satisfied with the first ten options of the result list or maybe only with the first occurrence on the list.
The most optimists are convinced that this is only an early stage. A new “Generation Z” more skilled to use the web, will make use of the information more consciously. Simultaneously the search engines will develop more rational and intelligent algorithms.
To be realistic both dynamics will partially impose.
The surplus of contents which involves all the topics discussed online makes difficult the search and the evaluation having an impact on our way of thinking, our ethic, our social and political conscience.
The Internet’s future lies in the dynamics of use by billion of users as well as in the informative flows which follow, ever-expanding flows. The limits for this process or the expanding methods are unknown and, to this day, are unpredictable.
Maybe the excess of information will determine in the future a BIG BANG of our virtual universe, the Web. To that point, we will invent something else.