The Internet thought


We are at home, connected to the Internet, we open Google to look for something… We have the mono field in front of us where to write, the keyboard and maybe the mouse; here too we follow a logical scheme.

Only few of us read sequentially the Google search result list, usually our look scrutinises familiar reliable terms such as wikipedia, amazon, promotions, last minutes, commercials. And very few of us, probably the same who believe that the draughts pieces can be of chocolate, continue analysing the following pages to the first one on the result list.
From the Google list we select a website, as mentioned before, the one which brand or terms present in the first two lines proposed by Google, lines following the title, seem to us pertinent or familiar. The two lines proposed by Google for every occurrence are really minimal to decide rationally.

The selected site offers hundreds of alternatives, menu items, icons, large texts, small texts, images and videos, sliding windows. In this case too we follow a scheme, in the face of such entropy we automatically discard and we don’t read everything sequentially, it would take too long! We look for single terms, our attention being drawn away by images or titles and, finally, we click.

What we found seem interesting and we share it on Facebook, even if we are well aware of the fact that many of our friends will not read it. Nobody has the time to read all the things posted by the friends on the social network. We open Facebook, with the help of our mouse or of our fingertip, we quickly scroll down the posts shared by our friends, looking for some image or some funny or trendy term, or the most “liked” one. This is another case where we follow patterns of reading and thinking aimed at simplification.

Internet has introduced in our life new patterns of thought, fast, selective, caustic; patterns we repeat more and more often.
The enormous amount of information has set in motion a process of disinterest and massive discard, of selection through repeated and sometimes trivial fruition patterns.

The Internet thought” follows logical schemes and customs different from those we live in the real world; a different conception of the sentence, space and time for reading.

We can quit reading anytime because we have no restrictions to follow and no obligations.  The Internet provides, to each of us, the possibility to give our own contribution, of merit or without value, allowing us to live constantly the virtual spaces and to dissolve the enormous entropy by selecting only what we intuitively consider extremely important or interesting.

All of these are virtual elements, concomitant, which determine new patterns of thought, new methods of reasoning online, namely collective or individual.

There is nothing dramatic or definitive in all this, we are simply facing an epochal and global change which concerns our mankind.

Basically Internet is changing our way of thinking.   



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