Estimote Stickers and the crumbs 2.0 of Tom Thumb

beaconsUp until now, our connection with internet has been active and receptive: we are the ones who decide when to connect, what to look for, whom to contact or simply when to check the news. We are active resources who use a global virtual system.
Internet is, from the interactive point of view, similar to our home phone. We contact or decide to answer to stimuli coming from other contacts, an autopoietic system whose confines have definite limits. It is necessary to use a device, an electronic device to be connected to internet, otherwise you cannot enter.
At the beginning such connection was possible only through a personal computer, a tool which still requires today, waiting times for power on and network connection. Subsequently, other devices came on the market, more immediate, such as smartphones and tablets, which can be activated in an instant and can be carried around in the pocket or purse allowing us to be often connected online during the day as many times as we want.
These devices represent only the first step to innovation, in the years to come new tools will permit us to mix, more and more, the real world with the cyber space.
The first tools which belong to this new generation are the already mentioned glasses. These glasses will increase our perception of reality adding helpful information such as: road signs, traffic data, medical information, other cybernauts’ comments on the restaurant or the hotel which we are interested in, danger alert or just the presence of one of our friends taking a walk in the vicinity and so on…
The reality will soon become a composition of real and virtual stimuli and situations.
The technology Bluetooth Smart or its natural evolution, it does not matter, will facilitate this interchange of information between our two universes, the real one and the virtual one.
In every shopping center, municipal office, school, library, coffee bar, cinema, etc, we will easily find small tools not only in condition to reveal our position GPS but also in condition to give us, immediately and consequently, potentially useful information.
The devices which have fulfilled this function up till now are the so-called iBeacon. The iBeacons are already active in all the American Apple stores; they are equipped to send to our own smart phone information concerning the device next to us, a kind of virtual salesclerk always to our disposal capable of explaining us the characteristics of the object of our interest.
Their use is even more important, although on an experimental basis, in San Francisco airport, in this case, the detectors intercept the passenger’s position and suggest to the blind and partially-sighted persons the direction to follow and the gate to reach, through the “VoiceOver” reader.
There are analogous experimentations in action or in progress among other international airports as well as in some subways, such as the one of London.
In short, a real tool, a small detector, crosses virtual lines with our (real) steps in order to provide us in real time (virtual) information on the surrounding real world. Obviously the promiscuity between real and virtual makes thinner and thinner the boundary between the two universes.
It is no coincidence that the literary translation of the term “beacon” it is “lighthouse”, because of the potential light that these tools can throw illuminating some aspects of our daily life.
This new technology reveals itself rather economical both in terms of installation and activation, around 20 dollars per location, as well as in terms of energetic consumptions for the devices that receive the information, for the time being smartphones and tablets, in the future smartwatches, digital glasses and who knows what else.
The last frontier is that of the “Estimote Stickers“, small sticky beacons, almost imperceptible which can be placed anywhere in order to allow the construction of uncountable virtual paths, unlimited situations in which our smartphones, smartwatches, google glasses,… receive additional information from internet.
The telepass, the ATM, the GPS receiver, the road signs on the highway, are all the precursors of this new symbiotic generation of tools. A surplus of digital information in a position to follow us step by step which is to be added to our social network. System that for some years already mixes real friendships with virtual friends met online.
Will we succeed in gaining from this jungle of virtual information?
Providing today useful information to blind persons is certainly an excellent result. Contrariwise, it is more difficult to hypothesize the effects of this bombardment of digital information on the next generations. There is a possible risk after all, useless to deny it, and that is ending up focusing a great part of our attention on digital contents, distracting it from concrete natural events.
But what I am sure of is that this technology will make enormous strides in the coming years because stimulated by the trading world which sees in the possibility of monitoring closely the consumer/user, the best way to incentivize a purchase.
We will become many Tom Thumbs 2.0 and in the deep forest we will switch on our smartphones and, thanks to the estimotes stickers positioned on every tree, we will easily find our way back home…

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